Beyond the Funnel: How to Build a Customer Loyalty Program That Drives Lifetime Value
It’s Not Over After the Sale About 12 years ago, I saw a small coffee subscription startup in Bangalore struggling with stagnant growth. They had a brilliant product and fantastic customer service, yet they were bleeding churn month after month. The founder was focused solely on acquiring new customers—Facebook Ads, SEO, influencer shoutouts—but barely thought…