Practical strategies for marketing and growth.
Mastering the Art & Science of B2B Sales B2B sales is a dynamic and challenging field that requires strategy, precision, and adaptability. Unlike selling consumer products, B2B sales involves navigating complex decision-making processes, multiple stakeholders, and high-stakes deals. According to a 2024 Gartner study, the average B2B buying group now includes 6-10 stakeholders, each with…
It’s Not Over After the Sale About 12 years ago, I saw a small coffee subscription startup in Bangalore struggling with stagnant growth. They had a brilliant product and fantastic customer service, yet they were bleeding churn month after month. The founder was focused solely on acquiring new customers—Facebook Ads, SEO, influencer shoutouts—but barely thought…
Hey there, fellow marketers and business owners! Remember those early days of digital marketing? When SEO was about keyword stuffing and email campaigns were just about blasting out the same message to everyone on your list? It feels like a lifetime ago, doesn’t it? We’ve come so far, and the pace of change is only…